Industry Primer for Consumer Goods: Technology, Innovation, and AI

Get a working knowledge of the technology stack behind consumer goods, from the core systems that run retail and CPG operations to the AI use cases now shaping pricing, promotion, and shopper engagement.

Start with the core systems, including enterprise resource planning, supply chain planning, and digital experience platforms. See how cloud adoption, workflow automation, and unified data platforms are modernizing them without disrupting commercial continuity. Move on to AI: pricing, promotion, demand sensing, shopper insights, agentic commerce. Look at where it delivers and where it fails, and how governance keeps commercial decisions accountable. The course concludes by mapping the consulting opportunities across AI strategy, technology modernization, data, and automation.