Igniting Emotional Engagement for Influence and Buy-In
53mGeneral2024-11-18
Authors
Lisa Earle McLeod
Keynote Speaker, Author, Consultant
Elizabeth Lotardo
Vice President of Client Services at McLeod & More, Inc.
Course details
In the age of AI, the capacity to inspire emotional engagement, have influence, and gain buy-in will be super-skills. In this course, learn to tap into your own sense of purpose to stoke your own emotional engagement as well as practical strategies to effectively communicate and build emotional engagement in order to influence others and secure buy-in for your ideas. Learn to recognize situations and ideas that require emotional buy-in, who to engage, and ways to align your idea with what matters to others. Then, find out how to develop a clear ask, use language that stokes engagement in others, and ways to build engagement even when communicating remotely and ways to sustain that engagement. Discover strategies to work through and around obstacles to secure lasting engagement and buy-in with your projects, initiatives, and ideas.
Learning objectives
Understand the connection between emotions, engagement, and action.
Identify situations that require emotional buy-in and determine the right people to engage.
Align personal motivations with what matters to others to foster engagement.
Develop compelling requests and utilize personal language to tap into fundamental human desires.
Generate enthusiasm in virtual settings, sustain motivation through follow-up, and build resilience against obstacles.
Learning objectives
Understand the connection between emotions, engagement, and action.
Identify situations that require emotional buy-in and determine the right people to engage.
Align personal motivations with what matters to others to foster engagement.
Develop compelling requests and utilize personal language to tap into fundamental human desires.
Generate enthusiasm in virtual settings, sustain motivation through follow-up, and build resilience against obstacles.
Skills covered
Social SellingSalesLeadership SkillsWell-Being and Self-CareMarketingProfessional DevelopmentLeadership and ManagementOne-Off
Concepts
0. Introduction
- 01 - Learning to ignite emotional engagement
- 02 - Understand the link between emotions, engagement, and action
- 03 - Understand why emotional engagement is a superpower
1. Where to Focus
- 04 - Identify situations that require emotional buy-in
- 05 - Determine who to engage
- 06 - Align yourself to what matters to engage others
2. What to Say (and Not Say)
- 07 - Develop a clear ask
- 08 - Use personal language to tap into fundamental human desires
- 09 - Generate enthusiasm and engagement in virtual settings
- 10 - Sustain motivation by following up
3. Navigating Opposition
- 11 - Plan preemptively for obstacles
- 12 - Unpack reasons why people say no
- 13 - Recognize a lost cause
4. Sustaining Engagement
- 14 - Use emotional engagement to capture attention
- 15 - Identify and share quick wins
- 16 - Develop your own resilience
Conclusion
- 17 - Continue igniting emotional engagement