Ideation for Marketers

How do you keep your marketing fresh—generating new ideas and approaches to keep your audience engaged? In this course, marketing expert Brad Batesole shares ideation techniques you can use to elevate individual and team ideation sessions. He starts by defining ideation, describing how it works, and providing some basics on how to run a successful brainstorming session. Then he walks you through more than a dozen ideation techniques, including mind mapping, storyboarding, card sorting, and more. By the end of this course, you and your team will be equipped with the tools to generate fresh and compelling marketing ideas.

Learning objectives
Define ideation and describe its importance in generating fresh marketing ideas.
Identify the key principles and rules of effective brainstorming sessions.
Differentiate between individual and team brainstorming techniques.
Develop strategies for choosing and applying the best ideation techniques for specific marketing goals.
Use tools like mind mapping and storyboarding to visualize and organize ideas.
Apply structured techniques like SCAMPER and The Five Whys to break down problems and innovate.
Evaluate and refine ideas using prioritization frameworks like the impact vs. effort matrix.
Facilitate collaborative brainstorming sessions that foster creativity and productivity.
Leverage digital tools and platforms to support virtual or hybrid ideation sessions.
Create actionable plans to turn ideas into compelling marketing strategies.