Ideation for Marketers (2018)

48mIntermediate2020-10-29

Authors

Brad Batesole

Marketing Thought Leader, Chief Learning Officer at Madecraft

Course details

How do you keep your marketing fresh—generating new ideas and approaches to keep your audience engaged? In this course, marketing expert Brad Batesole shares ideation techniques you can use to elevate individual and team ideation sessions. He starts by defining ideation, describing how it works, and providing some basics on how to run a successful brainstorming session. Then he walks you through more than a dozen ideation techniques, including mind mapping, storyboarding, card sorting, and more. By the end of this course, you and your team will be equipped with the tools to generate fresh and compelling marketing ideas.

Learning objectives
Brainstorming techniques
Conducting brainstorming sessions
Mind mapping ideas
Forced ranking
Storyboarding
Card sorting
Asking tough questions
Reverse brainstorming
Stages of problem-solving

Skills covered

CreativityMarketing StrategyPersonaGraphic DesignMarketingProfessional Development

Concepts

0. Introduction

01 - Why brainstorming
02 - What is brainstorming

1. The Brainstorming Process

03 - How brainstorming works
04 - The rules of brainstorming
05 - Setting the goal

2. Brainstorming Approaches

06 - Individual vs. team brainstorming
07 - Adapting techniques

3. Brainstorming Session

08 - Starting a brainstorming session
09 - Keeping the session flowing
10 - Selecting and executing on techniques

4. Ideation Techniques

11 - Brainwriting
12 - Bubbles
13 - Mind mapping
14 - A new perspective
15 - Why not
16 - Random word
17 - Forced ranking
18 - Storyboarding
19 - The five whys
20 - Card sorting
21 - Tough questions
22 - Reverse brainstorming

5. Further Concepts

23 - Stages of problem-solving
24 - How creativity works
25 - Ideation resources

Conclusion

26 - Next steps