Ideating on Business Goals with Design Thinking

In this course, learn how to use design thinking—with a focus on the ideation stage—to generate creative ideas that solve business and user needs. Instructor Tetiana Gulei covers the basics, starting with what exactly design thinking is, the important role of ideation, and the tools used throughout the course. Tetiana then shows you how to prepare for ideation, brainstorm ideas, evaluate and prioritize your ideas, and finally turn your ideas into actions that drive your business goals.

Learning objectives
Learn what the concept of design thinking is, and how it helps drive business goals and performance.
Define clear business goals with measurable results.
Center the focus of user research and efforts on your customers or clients.
Find out how to include stakeholders into your efforts.
Learn best practices for business brainstorming.
Learn the types of ideation styles and formats including mind mapping, brain writing, reverse brainstorming and crazy 8s.
Create a framework for prioritizing your findings and ideas.