How to Write a Marketing Plan

Course details

Every successful marketing campaign starts with a roadmap, an idea, and a plan for execution. In this course, digital marketing expert and instructor Goldie Chan teaches you—whether you’re a marketing professional or small business owner—how to write an effective, goal-driven marketing plan, from an initial idea all the way through its successful implementation.

Learn to assemble a cross-functional team, conduct a market analysis, position your brand and set your own goals, and break down the essential components of your plan into clear, focused sections. Get tips from Goldie on best practices for tactical implementation, with action-based strategies drawn from real-world studies and examples. Along the way, find out how to measure key performance indicators (KPIs), track your progress, and leverage social media scheduling tools such as Agorapulse and HubSpot to batch content, outsource content creation, and refine your plan as you go.

Concepts

0. Introduction

01 - How to build a marketing plan for today's landscape

1. Marketing Plan Essentials

02 - What a marketing plan is and why it matters
03 - Marketing plan vs. marketing strategy
04 - When to make a marketing plan
05 - From plan to execution

2. How to Position Your Brand in Your Marketing Plan

06 - Research competitors in your industry
07 - Map the market for your marketing plan
08 - Define your niche in your marketing plan
09 - Find the right customer demographics for your marketing plan
10 - SWOT analysis for your marketing plan

3. How to Determine Your Marketing Goals

11 - Define key terms in your marketing plan
12 - Quantify your goals in your marketing plan
13 - Determine your budget in your marketing plan
14 - Define team and roles

4. How to Implement and Iterate Your Marketing Plan

15 - Measure KPIs in your marketing plan
16 - Prepare to implement your marketing plan
17 - Social media scheduling ideas for your marketing plan
18 - Track your marketing plan progress with your team

Conclusion

19 - How to continually refine your marketing plan skills