How to Turn Your Entrepreneur Journey into a Successful Keynote Talk
43mBeginner2020-07-17
Authors
Jess Stratton
LinkedIn Learning Staff Author, Tech Consultant
Course details
In order to become a professional speaker, you don’t need a special formula, years of research, or an advanced degree. To be a professional speaker, you just need a compelling story. Entrepreneurs are uniquely equipped with captivating stories of their startup journey—which makes them the perfect fit for professional speakers. In this course, learn how to take the story of your entrepreneurial endeavor and turn it into a keynote speech that will make an impact and an income. Jess Ekstrom—founder of Headbands of Hope and inspirational speaker—explains how to hone your message, structure your talk, and start selling your services as a professional speaker. She helps you uncover the unique aspects of your journey and position yourself so that your story can help and inspire others.
Skills covered
EntrepreneurshipPublic SpeakingSmall Business and EntrepreneurshipProfessional DevelopmentOne-Off
Concepts
0. Introduction
- 01 - Why entrepreneurs make great keynote speakers
1. Keynote 101
- 02 - The speaking game has changed
- 03 - You get paid for the transformation, not the information
- 04 - Who's booking speakers
2. Finding Your Message
- 05 - What are consistent themes in your entrepreneur story
- 06 - Create your transformational one-liner
- 07 - How does it relate to a bigger picture problem
- 08 - Learning break - One talk can last a lifetime
3. Crafting Your Talk
- 09 - Do this, not that
- 10 - Mapping a keynote using the sandwich method
- 11 - Adding visuals to your talk
4. Selling Your Talk
- 12 - Positioning yourself as a speaker
- 13 - How to get started with getting gigs
- 14 - Your booked now what
- 15 - Learning break - Embrace the failures as the process to get better
Conclusion
- 16 - Stand up, speak up