How to Measure Anything in AI: Quantitative Techniques for Decision-Making
47mAdvanced2025-09-24
Authors

Doug Hubbard
Course details
Artificial intelligence is the most impactful technological advancement since the internet itself. Organizations in every field need to figure out how to use it or risk being left behind by competitors. In this course, Douglas Hubbard, the best-selling author of How to Measure Anything: Finding the Value of Intangibles in Business, provides a clear blueprint for measuring success of AI products and services.
Learning objectives
Identify key AI trends and their quantifiable impacts on businesses and society.
Describe the challenges and flaws in current attempts to measure AI value.
Compare different methods for measuring AI and explain their applications.
Analyze the monetary value of information in AI projects using Monte Carlo simulations.
Evaluate the growth rate of AI technologies and their implications for future developments.
Learning objectives
Identify key AI trends and their quantifiable impacts on businesses and society.
Describe the challenges and flaws in current attempts to measure AI value.
Compare different methods for measuring AI and explain their applications.
Analyze the monetary value of information in AI projects using Monte Carlo simulations.
Evaluate the growth rate of AI technologies and their implications for future developments.
Concepts
Introduction
- Measure anything in AI with Doug Hubbard
Trends and Challenges in AI Measurement
- Treating AI as knowledge work
Principles of Measurement Applied to AI
- The concept of measurement
- Object of measurement
- AI measurement methods
Examples of Approaches to Measuring AI and Its Applications
- Quantifying AI performance
- Measuring the current state to measure AI performance
- Calibrated probability assessments
- An example of AI in decision-making
AI Adoption and the Future
- Diffusion and adoption of AI
- The future of AI
- Quantifying and decomposing risk in AI implementation
- Anything, including AI, is measurable