How to Identify and Leverage Revenue Growth Vectors

Course details

In this course, instructor Stefan Michel explores the strategic use of artificial intelligence in your business to gain a competitive edge and drive future growth. Learn how to define and implement AI use cases that lower costs, increase revenue, and disrupt existing business models. Discover how to identify customer segments, assess required resources, and collaborate with partners to ensure successful AI integration. Find out how small and medium-sized enterprises can leverage AI for optimizing internal processes and enhancing customer-facing operations. Get insights into categorizing AI into expert systems, single-purpose machine learning applications, generative AI, and AI agents. Build your understanding of the importance of AI ethics, data privacy, and security, ensuring responsible AI practices in your business. By the end of the course, you will have a roadmap for integrating AI into your business strategy, helping you make informed decisions and drive meaningful improvements.

Learning objectives
Identify several Revenue Growth Vectors for their company, their startup, or their freelance practice.
Assess Revenue Growth Vectors according to their feasibility, risk, sustainability and profitability.
Develop an action plan to strengthen existing and implement novel Revenue Growth Vectors.

Concepts

0. Introduction

01 - A customer-driven approach to revenue growth
02 - What to know before starting this course

1. Foundations of Revenue Growth

03 - Use the customer star to search for revenue growth
04 - Use AI to explore, optimize, and automate revenue growth
05 - Reduce unnecessary discount
06 - Improve your pricing by leveraging data

2. New Value Propositions for Revenue Growth

07 - Develop and sell new products
08 - Develop and sell new services
09 - Develop and sell new solutions

3. Segment Your Customers for Revenue Growth

10 - Penetrate your customer base
11 - Win new up-market segments
12 - Win new mass-market segments
13 - Enter new geographical markets

4. Create New Revenue Growth Triangles

14 - Build a customer segment growth triangle
15 - Build a customer product growth triangle
16 - Build a channel growth triangle

5. Create a New Business Model for Revenue Growth

17 - Multiply operations and IT
18 - Create a dual brand strategy
19 - Use customer insights to create a new business model

Conclusion

20 - Revenue growth is everywhere