How to Generate Leads for Your Business With a Podcast
46mGeneral2024-10-16
Authors
CRFT Productions
Full-Service Learning Content Company
Alex Chisnall
Course details
Learn how to effectively engage your audience on social media and advertise on relevant podcasts. Additionally, you'll discover how to pitch yourself as a guest on other podcasts and maximize those appearances. Get expert advice from instructor and podcaster Alex Chisnall to position yourself and your podcast as an authority, connect with your ideal customers, and turn podcast guests into clients. This course will help you enhance your lead generation and boost your business through strategic podcasting.
Skills covered
PodcastingBusiness StrategyAudio and MusicLimited SeriesBusiness Analysis and StrategyLeadership and Management
Concepts
0. Introduction
- 01 - How to generate leads for your business with a podcast
1. Understanding Lead Generation through Podcasting
- 02 - How podcasting can really drive lead generation
- 03 - Setting goals for lead generation through podcasting
2. Lead Generation with Your Own Podcast
- 04 - Craft a content strategy to attract leads for your podcast
- 05 - Call-to-action strategies to turn your listeners into leads
- 06 - Engage your podcast audience via social media
- 07 - Lead conversion through your podcast
3. Generating Leads by Advertising on Other Podcasts
- 08 - Identify relevant podcasts to advertise on
- 09 - Set clear objectives to advertise on other podcasts
- 10 - Craft compelling copy to advertise on other podcasts
- 11 - Negotiate ad placement and frequency with hosts and agencies
- 12 - Test, track, and iterate your podcast ads
4. Lead Generation through Guesting on Other Podcasts
- 13 - Identify relevant podcasts to guest on
- 14 - Pitching and outreach to guests on other podcasts
- 15 - Plan your appearance on other podcasts
- 16 - How to promote your appearances on other podcasts
Conclusion
- 17 - Next steps to generating leads using a podcast