How to Create Your Website Strategy: The Discovery Process

Looking to build a new website or redesign an existing one? Before you get started, you need to identify your audience, the purpose of your design, and how you want visitors to interact with your site. Join industry veteran and instructor Dana DiTomaso as she shows you how to avoid guesswork, bad assumptions, and scheduling and budgeting issues by using a thorough website discovery process to help guide you through the project, ensuring that all design, functionality, and content decisions are made with a direct connection to your organizational goals.

Learn to properly identify and outline what needs to be built, how to build it, with what tools, and why. Explore strategic marketing techniques that can support the long-term viability of your overall website design project. With more than twenty years of experience building websites, Dana covers everything you need to know about using a discovery process to create a successful website strategy—and, ultimately, build a successful site.