How to Build Visual Content Marketing Strategies

Course details

Looking for a more creative way to build your brand? You should start by developing strategies for visual content marketing, one of the most important foundations of a successful business today. In this course for designers and content marketers, instructor Amy Balliett offers a comprehensive overview of how to build, implement, and sustain effective visual content marketing strategies to drive growth and innovation on your team.

Learn more about why customers love visual content and how to use that content to grow audience engagement. Gain the tools to identify content types that will resonate with your audience while prioritizing campaign goals and budgets. Discover the secrets of developing a campaign brief, building a content plan, and creating a unified visual language that sticks. Along the way, Amy shares advice on how to measure your campaigns against preferred outcomes using analytics tools and other reporting methods to track your overall performance and success.

Concepts

0. Introduction

01 - The power of visual content
02 - Should you learn visual content marketing

1. A Primer on Visual Content Marketing

03 - Why content is king
04 - Why visual content reigns supreme
05 - Content design matters

2. Developing a Campaign Brief

06 - Identifying the problem
07 - Defining the target audience
08 - Building your audience profile
09 - Prioritizing outcomes

3. Building Your Content Plan

10 - Determining where your content will live
11 - Creating marketing channel profiles
12 - Establishing what content to create
13 - Planning when to release your content
14 - Building a production schedule
15 - Finalizing your content calendar
16 - Documenting and aligning on expectations

4. Creating Your Visual Language

17 - Why your campaign needs a visual language
18 - Developing your visual language
19 - Case study - A visual language in action

5. Measuring Success

20 - Measuring against preferred outcomes
21 - Why analytics are essential to any campaign
22 - Other reporting methods to consider

Conclusion

23 - Continuing on your visual journey