How Design Makes Us Think

Great design does something extraordinary. But it isn’t easy to qualify. The most impactful designs and solutions can elicit a wide range of visceral and intellectual responses. In this course, instructor Sean Adams shows you how an aesthetic cue really works, triggering a complex, multifaceted set of responses that resonates with viewers and users.

Explore how designers engage new viewers with a finely tuned product. Learn about some commonly used marketing and design tools to communicate clearly with an audience, playing with themes such as seduction and pleasure, efficiency, humor, intelligence and innovation, anger, innocence, and more. Sean gives you practical tips that you can try out on the job, drawn from visual examples and legacy designs. By the end of this course, you’ll be prepared to make your next career move in the design and marketing industry.