Growing Your Small Business with LinkedIn
42mBeginner2021-10-19
Authors
George Maestri
Animation Director and Producer
Jess Stratton
LinkedIn Learning Staff Author, Tech Consultant
Course details
LinkedIn is a powerful tool for companies of all sizes. Learn how to make the world's #1 professional network work for you as a small business owner and for your growing company. In this course, small business owners Jess Stratton and George Maestri show how to establish a strong presence for your company, find and hire employees, and leverage LI for new business prospecting. Whether you’re a sole proprietorship or a small business with 100 employees, whether you sell globally or locally, there are free tools on LinkedIn that can help you grow your business. Join Jess and George in this course to find out how to get the most out of them.
Skills covered
Small Business ManagementLinkedInSocial Media MarketingJob SearchingSmall Business and EntrepreneurshipCareer DevelopmentMarketingLearning
Concepts
0. Introduction
- 01 - Boost your business with LinkedIn
1. Establish Your Presence and Grow Followers
- 02 - Set up your company page
- 03 - Grow your followers
- 04 - Post engaging content
- 05 - Do more with LinkedIn Pages
2. Turn Online Leads into New Clients
- 06 - Finding leads and clients on LinkedIn
- 07 - Promote your brand with a Product Page
- 08 - Advertise your availability with a Service Page
3. Hiring the Best Talent
- 09 - Why hire on LinkedIn
- 10 - Create a free job post
- 11 - Let your network know you re hiring
- 12 - Interview and choose the best hire
Conclusion
- 13 - More resources for your small business