Growing Your Business with LinkedIn Pages

Course details

LinkedIn Pages offer a powerful way to publicize a business, attract more clients, share industry updates, post job opportunities, and much more. LinkedIn expert Michaela Alexis describes how to create a robust LinkedIn Page that can act as the voice of an organization. Learn how to choose a background image, upload a logo, add hashtags, set up featured groups, and write an effective overview and company description. Plus, explore how to measure page performance with LinkedIn Page analytics.

Concepts

0. Introduction

01 - Harness the power of LinkedIn Pages
02 - What's a LinkedIn Page and who's it for
03 - LinkedIn Pages for service-based businesses
04 - LinkedIn Pages for product-based businesses
05 - LinkedIn Premium Company Pages

1. Setting Up Your LinkedIn Page

06 - How to create a LinkedIn Page
07 - Your cover photo
08 - Choosing your custom button
09 - Creating your tagline
10 - Setting up LinkedIn Page details
11 - Adding hashtags
12 - About overview and company description
13 - Different types of showcase pages

2. Building Your Content Strategy

14 - LinkedIn video for Pages
15 - Asking questions
16 - Telling employee and client stories
17 - Educating your audience
18 - Entertaining your audience
19 - Hosting events

3. Growing and Nurturing Your LinkedIn Page Audience

20 - Curating content
21 - Best practices for publishing
22 - Adding calls to action
23 - Using hashtags to interact as your Page
24 - Leveraging personal brands

4. Measuring Results

25 - How to access your analytics
26 - LinkedIn Page analytics sections

Conclusion

27 - Creating your own Linkedin Page