Growing Your Business with LinkedIn Pages (2020)

Course details

LinkedIn Pages offer a powerful way to publicize a business, attract more clients, share industry updates, post job opportunities, and much more. LinkedIn expert Michaela Alexis describes how to create a robust LinkedIn Page that can act as the voice of an organization. Learn how to choose a background image, upload a logo, add hashtags, set up featured groups, and write an effective overview and company description. Plus, explore how to measure page performance with LinkedIn Page analytics.

Topics include:
- What is a LinkedIn Page?
- How to create a LinkedIn Page
- Building content strategy
- Adding video
- Hosting giveaways
- Growing and nurturing an audience
- Curating content
- Publishing best practices
- Adding calls to action
- Measuring results

Concepts

Introduction

Harness the power of LinkedIn Pages
What is a LinkedIn Page and who is it for
How LinkedIn Pages work for service-based businesses
How LinkedIn Pages work for product-based businesses

Setting Up Your LinkedIn Page

How to create a LinkedIn Page
Your cover photo
Uploading your logo
Choosing your custom button
Your tagline
Setting up featured groups
Adding hashtags
About overview and company description
Different types of showcase pages

Building Your Content Strategy

LinkedIn video for Pages
Asking questions
Telling employee and client stories
Educating your audience
Entertaining your audience
Hosting giveaways

Growing and Nurturing Your LinkedIn Page Audience

Curating content
Publishing best practices
Adding calls to action
Using hashtags to like, comment, and share as your Page
Leveraging personal brands

Measuring Results

How to access your analytics
Exploring LinkedIn Page analytics sections

Conclusion

It's time to create your own Linkedin Page