Google Analytics: Spam Proofing
29mIntermediate2017-06-08
Authors
Patrick Rauland
Director of Sales and Marketing at Paid Memberships Pro
Course details
When spam clogs up your Google Analytics results, it can prevent you from getting real insights into your website's visitors. In this focused, practical course, learn how to clean up spam from your analytics and get clean, accurate metrics on your site by creating filters, blocking bots, and excluding crawlers. Patrick Rauland helps you understand spam in Google Analytics, showing how to identify spam and write filters to eliminate it. He also walks through how to exclude known bots and language spam, create a hostname filter, save an annotation, and create a segment to view your historical data without any spam.
Learning objectives
Understanding spam in Google Analytics
What spam looks like
Spam proofing your analytics
Excluding known bots, language spam, and crawler spam
Saving an annotation
Creating a segment for historical data
Learning objectives
Understanding spam in Google Analytics
What spam looks like
Spam proofing your analytics
Excluding known bots, language spam, and crawler spam
Saving an annotation
Creating a segment for historical data
Skills covered
Google AnalyticsWeb Marketing AnalyticsGoogleMarketingData ScienceDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Welcome
- 02 - What you need to know
1. Understanding Spam in Google Analytics
- 03 - What spam looks like
- 04 - Understand filters
- 05 - Create a backup view
2. Spam Proofing Your Analytics
- 06 - Exclude known bots
- 07 - Exclude language spam
- 08 - Exclude crawler spam
- 09 - Create a hostname filter
- 10 - Save an annotation
- 11 - Create a segment for historical data
Conclusion
- 12 - Next steps