Good Design Drives Business
38mGeneral2019-04-16
Authors
Sean Adams
Chair of Graphic Design at ArtCenter
Bonnie Siegler
Founder of Eight and a Half
Amy Balliett
CEO and Founder of Killer Visual Strategies
Justin Ahrens
Leader of Rule29 Creative Agency
Course details
Join top design instructors Bonnie Siegler, Sean Adams, Justin Ahrens, and Amy Balliett as they tackle the reasons why really good design is a critical component to the success of a business. From high-level discussions on design as communication and knowing your brand equity, to on-the-ground topics such as collaboration and realistic budgeting, this course provides hard-earned wisdom from a dream team of mentors.
Learning objectives
Typefaces and resumes
Design thinking for business planning
Working with a design team
Designing your culture
Hiring freelance vs. agency vs. in-house talent
Timing visual content
Learning objectives
Typefaces and resumes
Design thinking for business planning
Working with a design team
Designing your culture
Hiring freelance vs. agency vs. in-house talent
Timing visual content
Skills covered
2-Minute TipsBrand ManagementDesign ThinkingUser ExperienceGraphic DesignMarketing
Concepts
Sean Adams
- Design is universal
- Design is communication not style
- Typefaces and your resume
- Design thinking for business planning
- Need a new logo Maybe not
- Do you know your brand equity
- Finding solutions to problems through design thinking
Bonnie Siegler
- Focus groups are terrible
- What to say (or not say) to your design team
- A good design brief
Justin Ahrens
- Design is process
- Design as a business approach
- Designing your culture
Amy Balliett
- Why quality design is far more important than quantity
- Realistic budgeting for visual content
- The ROI of visual content for business
- Freelance vs. agency vs. in-house
- Business goals should drive visual content
- Negotiating the cost of your visual content
- Realistic timing of visual content development
- Working with an agency for visual design