Getting the Most out of Video on Facebook

Course details

Social media has become critical to gaining exposure in the video and photography world. With social media platforms like Facebook, you can increase your brand’s visibility and also take advantage of their free features to communicate and advertise. This course shows how to build your audience, your brand, and your business on Facebook using video. Learn how to get video into the platform, create viewing events such as premieres and watch parties, discover video using Facebook Search, and live stream with Facebook Live. Instructor Rich Harrington also shows how to add 360˚ video to Facebook and make videos accessible by embedding your own captions or have Facebook auto-generate them for you. Plus, learn how to build a custom “player” around your videos to make your brand’s Facebook page stand out.

Learning objectives
Uploading video to Facebook
Batch uploading video
Creating video premieres and watch parties
Searching for videos
Working with 360˚ video
Live streaming on Facebook
Captioning video
Managing a video library
Creating a custom video player with Photoshop

Concepts

0. Introduction

01 - Want to get the most out of using video on Facebook
02 - What you should know before watching this course

1. Posting Prerecorded Video to Facebook

03 - Which formats of video are well-suited for Facebook
04 - Are there any restrictions for video on Facebook
05 - How to upload video to Facebook via a web browser
06 - Batch uploading video to Facebook

2. Advanced Strategies for Video Files

07 - Controlling who can access a video on Facebook
08 - Creating a video premiere on Facebook
09 - Creating a watch party on Facebook
10 - How do I embed a Facebook video on another site
11 - Using search to discover and save videos

3. Working with 360 Video on Facebook

12 - Which formats of 360 video work best on Facebook
13 - How do I upload 360 video to Facebook
14 - Adding metadata to 360 video
15 - Going live with 360 video on Facebook

4. Live Video and Facebook

16 - The role of live video on Facebook
17 - Gear for going live on Facebook with a mobile phone
18 - Going live on Facebook from a mobile phone
19 - Going live on Facebook from a computer
20 - Recommended hardware for live streaming
21 - Advanced hardware for live streaming
22 - Scheduling a live video in advance
23 - A quick look at Ecamm Live
24 - Learn more about live video and Facebook

5. Working with Open Captions for Facebook Video

25 - The purpose of captions on Facebook
26 - Using auto-generated captions
27 - Preparing a captioning file
28 - How do I adjust what captions look like on videos

6. Managing a Video Library for a Business or Page

29 - Using publishing tools to control your video library
30 - Setting videos to expire
31 - Viewing insights about a video
32 - Managing multiple videos with Creator Studio
33 - Setting up copyright status with Rights Manager

7. Advanced Video Creation

34 - Getting started with Experiences and Canvas
35 - Publishing for mobile with Experiences and Canvas
36 - Creating a custom video player with Photoshop, part 1
37 - Creating a custom video player with Photoshop, part 2
38 - Finishing and publishing a custom video player with Photoshop

Conclusion

39 - Next steps