Getting PR Placements

Course details

Do you have a fantastic story to tell about your brand, product, or service—but no one seems to be listening? Don't get discouraged! Journalists get hundreds of emails per day, all asking for free attention. If you want your story to be picked up, then you need to stand out. This course was designed to teach you how to do just that. Discover how to get free press attention by crafting stories about your brand that media outlets are actually interested in. Get tips for making your initial pitch more effective, leveraging your network to make introductions, crafting great content, using local press to gain attention, and more.

Concepts

Introduction

You can get a job in PR
Think and act like a journalist

Growing Your Brand with Experience

What is PR
Relationships in the media
Excel by pitching the media
Get to know the media and win them over

Building Relationships

Excel on a cold call
Share your coverage
Leverage your connections to make introductions
Choosing relationships that match your brand
Do your research and convince companies that you are their solution

Becoming the Go-To Media Expert

Act like a pro
Find what makes you stand out to help you excel
Making your content stellar

Finding and Landing Placements

Identify the problem to be solved
Build a website and a timeline
Utilizing local press
Build your visibility in the media
Pay attention to trends

Knowing the Media Outlet You Want to Pitch

Have a new angle on an old topic to make your pitch pop
Learn how to create news
Excel by determining what story you are telling

Growing Your Contacts

Deciding on your email structure
Crafting your following up
Be available

Conclusion

Be persistent and work hard to excel