Getting PR Placements

Course details

Do you have a fantastic story to tell about your brand, product, or service—but no one seems to be listening? Don't get discouraged! Journalists get hundreds of emails per day, all asking for free attention. If you want your story to be picked up, then you need to stand out. This course was designed to teach you how to do just that. Discover how to get free press attention by crafting stories about your brand that media outlets are actually interested in. Get tips for making your initial pitch more effective, leveraging your network to make introductions, crafting great content, using local press to gain attention, and more.

Concepts

0. Introduction

01 - You can get a job in PR
02 - Think and act like a journalist

1. Growing Your Brand with Experience

03 - What is PR
04 - Relationships in the media
05 - Excel by pitching the media
06 - Get to know the media and win them over

2. Building Relationships

07 - Excel on a cold call
08 - Share your coverage
09 - Leverage your connections to make introductions
10 - Choosing relationships that match your brand
11 - Do your research and convince companies that you are their solution

3. Becoming the Go-To Media Expert

12 - Act like a pro
13 - Find what makes you stand out to help you excel
14 - Making your content stellar

4. Finding and Landing Placements

15 - Identify the problem to be solved
16 - Build a website and a timeline
17 - Utilizing local press
18 - Build your visibility in the media
19 - Pay attention to trends

5. Knowing the Media Outlet You Want to Pitch

20 - Have a new angle on an old topic to make your pitch pop
21 - Learn how to create news
22 - Excel by determining what story you are telling

6. Growing Your Contacts

23 - Deciding on your email structure
24 - Crafting your following up
25 - Be available

Conclusion

26 - Be persistent and work hard to excel