Get a Job in Marketing

55mBeginner2019-01-02

Authors

Brian Honigman

Marketing Consultant, Professor of Marketing

Course details

Learn what it takes to get a job in marketing. Career coach and marketing consultant Brian Honigman has sat on both sides of the interview table. Here he shares tips and advice that can help you get hired. Discover how to build a resume of relevant experience, find the right position, stand out from other applicants, and communicate your value to employers. Plus, get insights on applying for jobs, interviewing effectively, and succeeding in your new position. Whether you're interested in social media or brand strategy, starting a new career or changing industries, this course will give you the skills you need to find your next job in marketing.

Learning objectives
Developing marketing experience and skills
Searching for marketing jobs
Developing a portfolio and resume
Applying for marketing jobs
Acing the interview
Succeeding at a new job

Skills covered

Job SearchingCareer ManagementCareer DevelopmentProject

Concepts

0. Introduction

01 - Getting a job in marketing

1. Get Relevant Experience

02 - What are your career goals
03 - Get multiple internships
04 - Volunteer or freelance on a project
05 - Take online courses and get certified
06 - Share your ideas on marketing

2. Finding the Right Position

07 - Search based on your interests
08 - Review a mix of career sites
09 - Find companies you'd like to work at

3. Applying for Jobs

10 - Differentiate yourself to stand out
11 - Develop a portfolio of work
12 - Polish your website and social media
13 - Fine-tune your resume
14 - Apply in a memorable way

4. Interviewing Effectively

15 - Preparing for an interview
16 - The interview
17 - After the interview

5. Succeeding at a New Job

18 - The first 60 days
19 - Ongoing career development

Conclusion

20 - Next steps