Generative AI: The Evolution of Thoughtful Online Search

For years, we’ve relied on search engines like Google and Bing to help us navigate the ever-evolving internet. But now that reasoning engines like Chat-GPT have come onto the scene, how can you prepare for the future of online search? In this course, instructor Ashley Kennedy shows you how to get up to speed with the key distinctions and best practices of using reasoning engines that leverage generative AI.

Learn more about the core concepts of generative AI-driven reasoning engines and how they differ from search engine strategy. Along the way, Ashley interviews subject matter experts and offers easy-to-follow advice on how to harness the power of prompt engineering with thoughtful search strategies that help account for the nuances of language, tone, qualifiers, and more.