Generative AI for Marketing Professionals

Course details

Are you looking to supercharge your marketing skills and leverage generative AI on your next campaign? In this course from Pearson, join instructor Tim Warner as he shows you how to elevate your marketing strategy by creating high-impact content, engaging customers through AI-driven platforms, and automating repetitive tasks. Along the way, Tim covers leading tools including Jasper, Salesforce Einstein AI, Google Gemini, Claude, and ChatGPT, providing real-world techniques along the way to highlight how to leverage generative AI more effectively. By the end of this course, you’ll be equipped with practical skills to transform and optimize your marketing outcomes.

Concepts

Introduction

Welcome to the course

Learn about Generative AI and Marketing

Learning objectives
The transformative role of generative AI in marketing
Why resistance is natural and how to move past it
Course objectives and real-world outcomes

Learn Generative AI Foundations for Marketing Professionals

Learning objectives
What is generative AI
Key tools for marketers - Microsoft Copilot, ChatGPT, Jasper, Gemini, and Claude
Overview of marketing applications - Content, campaigns, and customer engagement
Hands-on exercise - Experiment with simple prompts for content creation

Craft High-Impact Content with AI

Learning objectives
Automate blog, ad, and email copy with Jasper and Microsoft Copilot
Generate visual content with AI tools for social media campaigns
Personalize content for different channels using ChatGPT and Mailchimp
Learn practical tips to maintain brand voice in AI outputs
Hands-on exercise - Create multiformat content for omnichannel campaigns

Enhance Customer Engagement with AI

Learning objectives
Leverage ChatGPT, Copilot, and Claude for chatbots in customer support and sales
Use AI for social listening and real-time campaign adjustments
Deliver personalized customer journeys across channels
Learn best practices for AI-driven customer interaction
Hands-on exercise - Create an AI chatbot for FAQs and lead generation

Automate and Streamline Marketing Workflows

Learning objectives
Identify repetitive tasks to automate in LOB tools
Automate campaign management with Salesforce Einstein and Microsoft Copilot
Create AI-driven workflows for CRM systems and email campaigns
Hands-on exercise - Build an automated workflow with AI and CRM tools

Drive Insights with AI-Powered Campaign Optimization

Learning objectives
Analyze customer data and campaign metrics with Salesforce Einstein AI and Copilot
Use predictive analytics to refine targeting and messaging
Attribution modeling and performance optimization with AI
Build smarter campaign strategies using data-driven insights
Hands-on exercise - Perform campaign analysis with AI tools

Customize AI Outputs for Brand and Cultural Relevance

Learning objectives
Tailor prompts to align AI content with brand voice
Localize outputs for specific audiences and regional markets
Scale influencer and creator collaboration workflows
Ensure brand integrity in AI-generated content
Develop AI prompts for brand-consistent and regional messaging

Ethical Marketing with AI

Learning objectives
Address privacy, bias, and compliance in AI-powered campaigns
Build trust through responsible AI practices and transparent messaging
Hands-on exercise - Apply responsible AI to your campaigns

Conclusion

Next steps