Generative AI for Business Leaders (2025)
56mIntermediate2023-03-15
Authors

Tomer Cohen
Chief Product Officer at LinkedIn
Course details
Artificial intelligence has been affecting and transforming our lives for decades. But over the past few years, AI has made incredible progress, with some applications becoming so advanced that they are quickly becoming a powerful force in various industries, with the potential to reshape entire economies—and even reshape society.
This technology is called generative AI. It will reinvent how we humans will create content. It will redefine how we work, from automating mundane tasks to writing complex code. And it will accelerate our innovation to new levels. Whether you’re a senior executive or any aspiring leader, learning how this technology works, why it can be disruptive for your business and industry, as well as its limitations, is critical for your company and your career. Join LinkedIn’s Chief Product Officer Tomer Cohen as he shows you key tools and insights to help you use generative AI to reinvent the future of your business.
This technology is called generative AI. It will reinvent how we humans will create content. It will redefine how we work, from automating mundane tasks to writing complex code. And it will accelerate our innovation to new levels. Whether you’re a senior executive or any aspiring leader, learning how this technology works, why it can be disruptive for your business and industry, as well as its limitations, is critical for your company and your career. Join LinkedIn’s Chief Product Officer Tomer Cohen as he shows you key tools and insights to help you use generative AI to reinvent the future of your business.
Skills covered
Generative AIArtificial Intelligence for BusinessArtificial Intelligence (AI)Business Analysis and StrategyOne-Off
Concepts
Introduction
- Generative AI for business leaders
- Generative AI use cases
Generative AI - What Business Leaders Need to Know
- What is generative AI
- Algorithm objective
- Data is fuel for AI
- AI model
- Prompt engineering
Business Implications of Generative AI
- What processes and products can be transformed by AI
- How might generative AI impact various industries
Getting Started with Generative AI
- How to assess your company's needs
- Identify and select the data and AI systems
- Finding the best partner or vendor
- Preparing your team
Key Pitfalls, Concerns, and Limitations of Generative AI
- Key pitfalls and limitations
- Ensuring ethics and data privacy
Future Trends and Outlook
- How generative AI is likely to evolve
- Society and the next frontier