Gain Executive Buy-In on Your Content Marketing Strategy
22mIntermediate2025-01-22
Authors
Madecraft
Full-Service Learning Content Company
Lauren Diethelm
Course details
Gaining executive buy-in is necessary for the success of your content marketing strategy. In this course, content marketing expert Lauren Diethelm provides you with the tools and techniques to effectively communicate your strategy. Learn to tailor your presentation to different executive types, build a persuasive narrative, and leverage internal influencers and advocates. After this course, you'll be able to present and gain executive buy-in for your content marketing strategy.
Learning objectives
Identify executive goals and priorities.
Develop a compelling value proposition.
Tailor your presentation to different executive types.
Build a persuasive content strategy narrative.
Leverage influencers and advocates within the organization.
Learning objectives
Identify executive goals and priorities.
Develop a compelling value proposition.
Tailor your presentation to different executive types.
Build a persuasive content strategy narrative.
Leverage influencers and advocates within the organization.
Skills covered
Content MarketingMarketing StrategyMarketingLimited Series
Concepts
0. Introduction
- 01 - Gain buy-in on your content marketing strategy
1. Recognizing Executive Priorities
- 02 - Identify executive goals and priorities
- 03 - Connect content marketing to business objectives
2. Crafting Your Message
- 04 - Develop a compelling content mission
- 05 - Create a data-driven content marketing strategy
- 06 - Document and present your strategy
3. Utilizing Strategic Persuasion Techniques
- 07 - Anticipate executive concerns for content strategy
- 08 - Leverage internal advocates
- 09 - Expect to compromise
Conclusion
- 10 - Present your marketing strategy with confidence