Foundations of Enterprise Content Management

Foundations of Enterprise Content Management

1h 11mBeginner2020-11-05

Authors

Phil Gold

Phil Gold

Senior-Level Learning and Development Professional

Course details

The amount of content companies need to create, distribute, and manage gets bigger every day. Learn the foundational principles behind crafting a content management solution for an enterprise business. In this course, Phil Gold breaks down the tools, systems, procedures, workflows, and best practices for crafting an effective content management strategy for medium to large businesses. Phil explores how these tools can support company culture and objectives, while providing employees access to the information and documents they need to do their job and collaborate with different departments across the globe. Discover what a content management system (CMS) will and won't do, and what to look for when choosing a solution for your business. Phil also compares the advantages and disadvantages of open-source platforms like WordPress and proprietary solutions like SharePoint, so you can better understand their strengths.

Skills covered

Dynamics 365Salesforce.comSalesforceSharePointEnterprise Content ManagementFoundationsNetwork and System AdministrationMicrosoft

Concepts

Introduction

  • Learn to manage digital resources
  • What is content

Fundamentals of a Content Management System

  • Storage and adding content in a CMS
  • Search and retrieval in a CMS
  • Security for access and editing
  • History and version control

Document Management vs. Content Management Systems

  • Document management and content management differentiators
  • Web content management - The separation of content and presentation
  • The importance of dependency controls
  • The content team roles
  • Specialized content management

What Content Management Systems Don't Do

  • Create vs. manage content
  • Create marketing in a CMS
  • Create governance policies
  • Make sure your solution fits

Foster the Culture of the Modern Workplace

  • Centralized permissions
  • Allows reuse of content, part 1
  • Allows reuse of content, part 2
  • Aggregation of content
  • Editorial efficiencies through governance and templating
  • Workflow automation possibilities

Select a Content Management System

  • Proprietary systems for a CMS
  • Open-source CMS
  • Build your own CMS

Best Practices

  • Understanding the purpose of the content
  • Understanding your security needs
  • Content modeling - Types, attributes, and relationships
  • Automate workflows where possible

Conclusion

  • Find your ideal content management system
40,000 Toman