Flexible Systems for Visual Identities
2h 9mIntermediate2018-08-09
Authors
Von Glitschka
Designer, Illustrator
Course details
The antithesis of the static logo is the flexible visual identity: an adaptable design system that can communicate a brand at any size, in any format—maximizing your creative options and your design's continuity. In this course, designer Von Glitschka teaches you how to create a flexible identity system from scratch. He starts with the logo, secondary graphics, and style guide that will provide the basis for your identity system, before diving into specifics such as business cards, letterhead, signage, vehicle wraps, ads, promotional items, and more. Von uses Adobe Illustrator for design and layout, but you can follow along with the software of your choice.
Skills covered
CreativityIllustratorGraphic DesignAdobeProfessional DevelopmentOne-Off
Concepts
0. Introduction
- 01 - Leveraging a brand with flexible identities
1. Flexible Logo Designs
- 02 - Modular brand logos
- 03 - Logotypes
- 04 - Seal and badge logo motifs
- 05 - Secondary brand graphics
- 06 - Brand standards and style guides
2. Flexible Identity Layouts
- 07 - Design with grids
- 08 - Business card design
- 09 - Letterhead design
- 10 - Envelope design
- 11 - Folder design
3. Flexible Brand Applications
- 12 - Signage and banner design
- 13 - Vehicle graphics design
- 14 - Ad and promotion design
- 15 - Complete identity systems
Conclusion
- 16 - Next steps