Facebook for Creative Pros

Course details

By utilizing social media platforms like Facebook, you can increase brand visibility and take advantage of free features to communicate and advertise your photography, design, or videos. In this course, instructor Richard Harrington shows you how to succeed as a creative professional using the Facebook platform. Richard explains the evolution of the platform and describes how to find new connections, create events, and decide what and when to post. He also covers creating a company page distinct from your personal profile and using Facebook groups and messaging to manage client projects.

Concepts

0. Introduction

01 - Facebook for creative pros
02 - Exercise files

1. The Evolution of Facebook

03 - The Facebook roots
04 - Evolution - Transitioning from personal to business
05 - Connecting Instagram with Facebook

2. Connecting with Colleagues and Clients

06 - Finding connections
07 - How many Facebook accounts do you need
08 - Using lists to split your content
09 - Creating events
10 - How often and when to post to Facebook
11 - Enhancing your page with graphics
12 - Enhancing your page with tabs and additional content
13 - Networking with groups
14 - Attracting new conversations

3. Creating a Company Page

15 - Why set up a company page
16 - Choosing a page type
17 - Using Insights to understand your social media reach
18 - Attracting fans to your page

4. Posting Work Samples

19 - Why post work samples
20 - Prepping photos
21 - Posting photos
22 - Creating albums
23 - Prepping video with Adobe Media Encoder
24 - Prepping video with Apple Compressor
25 - Posting video
26 - Prepping graphics
27 - Posting graphics

5. Advanced Posting Strategies

28 - Scheduling posts
29 - Tagging colleagues and customers in posts
30 - Using a third-party host - 500px
31 - Using a third-party host - YouTube
32 - Using a third-party host - Vimeo
33 - Do you have the rights to post the content
34 - Considering the terms of service

6. Managing a Client Project

35 - What is a group
36 - Adding members
37 - Posting content to a project
38 - Messaging clients and the team

7. Advertising Your Services

39 - Posting content to advertise
40 - Targeting a prospective audience
41 - Setting an ad budget
42 - Boosting a post

8. Mobile Facebook

43 - Why go mobile
44 - Monitoring messages
45 - Posting photos on the go
46 - Live streaming on the go

Conclusion

47 - Closing thoughts