Executive's Guide to Engaging on LinkedIn

Dive into an executive-focused course that shows you how to turn leadership moments into authentic, engaging content that drives impact. Join LinkedIn Senior Creator Manager Yrbenka Arthus and executive guests as they share how leaders can build trust and visibility through content on LinkedIn.

First, LinkedIn Chief Communications Officer Nicole Leverich offers insider advice on how to communicate with key audiences, from employees to industry peers and beyond. Next, LinkedIn Editor in Chief and VP of Content Development Dan Roth shares his playbook for announcing company news. You’ll also hear from leading executive creators Saira Malik, Chief Investment Officer at Nuveen, and Rebecca Minkoff, founder and Chief Creative Officer at Rebecca Minkoff, on their top tips for engaging on LinkedIn.

Learning objectives
Identify the key benefits of executive engagement on LinkedIn and how that builds trust and drives real impact.
Implement strategies for creating authentic, high-impact content that resonates with professional audiences.
Apply best practices for sharing company milestones and personal insights effectively on LinkedIn.
Analyze examples of executive posts to determine what drives engagement and credibility.
Build a personalized LinkedIn content plan that reflects your leadership voice and aligns with organizational goals.