Ethical Data Collection for AI Implementation
54mIntermediate2025-10-29
Authors

Dr. Brandeis Marshall
Course details
For any AI implementation, data collection is the first major computation stage within the AI development lifecycle. The quality, trustworthiness, and long-term value of AI-powered products hinges on incorporating ethical practices, which includes maintaining transparency and accountability. Ethical considerations include respecting the rights and privacy of individuals whose data is being collected, avoiding data misuse, and ensuring fairness while building trust. In this course, instructor Brandeis Marshall covers key strategies that reinforce ethical data collection management, respect people's autonomy, and comply with legal regulations. Along the way, gather insights on the impact of implementing these strategies on knowledge workers—and learn how to address their concerns.
Learning objectives
Clarify the beneficial relationship between effectiveness and ethics in data collection.
Understand the ethical strategies that can be implemented during data collection.
Summarize the common tensions faced by AI development teams.
Evaluate data collection practices from both the consumer and developer perspectives.
Learning objectives
Clarify the beneficial relationship between effectiveness and ethics in data collection.
Understand the ethical strategies that can be implemented during data collection.
Summarize the common tensions faced by AI development teams.
Evaluate data collection practices from both the consumer and developer perspectives.
Skills covered
Responsible AI and EthicsData GovernanceAI Foundations and LiteracyAI for Data Engineers and ScientistsData PrivacyRole-Based AI ApplicationsData AnalysisArtificial Intelligence (AI)Data ScienceBusiness Analysis and StrategyBusiness Software and ToolsOne-Off
Concepts
Introduction
- Ethics comes before the data
Balancing Effectiveness and Ethics
- Defining ethical objectives and key results
- Developing a data governance framework
- Implementing data protection measures
- Selecting data collection tools
Ethical Strategies for Responsible Data Collection
- Obtaining explicit and ongoing data collection consent
- Protecting privacy through anonymization and encryption
- Mitigating biases in data
- Following ethical review processes
Practical Concerns Blocking Responsible Data Collection
- Violating data privacy regulations
- Lacking an established data strategy
- Choosing the right tools and configurations
- Mishandling data assets and the fear of messing up
Conclusion
- Next steps