Essentials to Advertising on Pinterest
40mBeginner2025-02-26
Authors

Sam Dey
Consultant and Instructor Specializing in Digital Marketing
Course details
Advertising on Pinterest can unlock new audiences and business opportunities, but it helps if you know the best ways to use it. In this course, instructor Sam Dey shows you how to get started advertising on Pinterest, even if you’re a first-time user. Find out if advertising on Pinterest is suitable for your needs, as Sam outlines some of the key considerations and benefits of the platform. Along the way, gather insights on understanding your audience, creating effective Pinterest ads, landing pages, A/B testing, ad optimization, and more.
Skills covered
PinterestSocial Media MarketingMarketingOne-Off
Concepts
0. Introduction
- 01 - Introduction to Pinterest advertising
1. Understanding Your Audience
- 02 - What Pinterest is and why it's important
- 03 - How effective are Pinterest ads
- 04 - Getting started with Pinterest ads
2. Creating Effective Pinterest Ads
- 05 - Pinterest ad creative
- 06 - High converting landing pages for Pinterest ads
3. Pinterest Ad Optimization
- 07 - A B testing with Pinterest ads
- 08 - Installing the Pinterest tag
- 09 - Pinterest conversion API
- 10 - Conversion tracking on Pinterest
- 11 - Data analytics for Pinterest ads
4. Setting Up Your Pinterest Ad
- 12 - Creating your Pinterest ad
- 13 - Customer acquisition cost with Pinterest ads
Conclusion
- 14 - Next steps