Equitable Product Design

Creating inclusive, equitable products is not only a best practice for business—your customers and users expect it. They want to support companies whose products are built with their interests in mind. In this course, instructor Annie Jean-Baptiste shows you how to promote the practice of equitable design to ensure your customers and users feel seen, validated, and uplifted by your work.

Learn about the basics of equitable design and why it’s so important for business, along with the steps you need to take to move from awareness to action. Get tips on how to put equitable design into practice in ideation, user experience, testing, product launches, marketing, and product support. Explore strategies for measuring the success of equitability and inclusion in your design projects, making your customers feel more welcome, and focusing your attention on building products for historically marginalized, underrepresented groups so you can better serve the interests of everyone.