Engineering Product-Led Growth

Learn how to strategically grow your business with a product-led approach—a shift from traditional sales-led growth models that helps a business focus itself around its key benefit to customers; their products themselves. Industry expert Esben Friis-Jensen shares the key tenets of a product-led strategy, and explains how to apply it to your particular organization and products, how to drive acquisition and conversion in a product-led environment, and the best ways to measure success at a product-led organization.

Learning objectives
Learn about the key components of product-led growth (PLG), and how it differs from sales-led efforts.
Assess if PLG is right for your business.
Learn how to acquire customers with a product-led strategy.
Discover marketing and pricing with a product-led approach.
Learn how to onboard your customers effectively with as little friction as possible.
See how to measure the success of PLG efforts.
Learn about product-led sales, and how it differs from traditional sales models.
Explore how to transition from a sales-led to a product-led organization.