Employer Branding on LinkedIn

Is your company active on LinkedIn? Are your employees? Does the content you share accurately reflect your organization's brand? By taking the time to optimize your presence on LinkedIn, you can attract talent, build your credibility, and promote your business. In this course, join LinkedIn expert Viveka von Rosen as she demonstrates how to build an effective and consistent company brand on LinkedIn. Viveka shows how to build a strong page, tell your story, share your culture, and turn employees into brand advocates that can help spread your message. Plus, learn best practices for driving engagement and creating content that amplifies your brand on LinkedIn.

Topics include:
Designing a strong company page
Driving engagement
Sharing content
Increasing followers
Best practices for employee profiles
Creating branding templates
Sharing your company culture