Employee to Entrepreneur (2019)

Course details

Take control of your future. Learn how you can make the transition from an employee to an entrepreneur. In this course, serial entrepreneur Dana Robinson teaches the step-by-step method for creating and executing a plan to exit a standard job and become an entrepreneur. Discover how to understand and get past any fears you may have regarding the move from working for a company to working for yourself. Discover why going after the "big idea" isn’t always the best plan and understand how to put your most marketable skills to use. Dana then explains how to create a network that works for you. Finally, learn how to start small, grow and scale, find your unfair advantage, market yourself, and make the jump from employee to entrepreneur.

Learning objectives
Getting past your fears
Breaking free
Why you don’t need a big idea
Defining marketability
Building your network
Planning your execution
Finding your superpower
Pricing your services
Marketing yourself
Scaling
Committing to your business
Creating an exit plan

Concepts

0. Introduction

01 - Take control of your future

1. The Golden Handcuffs

02 - How did you get here
03 - Getting past your fears
04 - What keeps people stuck
05 - Are the handcuffs really golden
06 - Your job is your path out
07 - How to break free

2. The Big Idea Myth

08 - You don t need a big idea
09 - What is a good idea
10 - What is a bad idea
11 - Defining marketability

3. Networking

12 - Your work family might be holding you back
13 - Audacity to reach out a new mentality
14 - How to network - Generosity and curiosity
15 - Going to meetups and events
16 - How to build your own network

4. Business Planning

17 - What a plan isn t
18 - How to plan for execution
19 - Iteration and reiteration - The iterative process
20 - MVP - Get it going and change as you go
21 - Avoiding money concerns

5. Find Your Superpower

22 - Look for an unfair advantage
23 - Finding the time to explore
24 - Become an expert
25 - Use that superpower to niche your brand

6. Marketing

26 - Competition is good
27 - Setting your price
28 - Find unique ways to get first sales
29 - Blogging
30 - Podcast host and or guest
31 - Article writing for third-parties
32 - Social media
33 - Advertising

7. Scaling

34 - Testing for scalability
35 - Pricing your consulting services
36 - Knowing where to spend
37 - Strategically investing your time

8. Execution

38 - It s about doing
39 - Clear your plate
40 - Get your house in order
41 - Committing to starting your idea

9. Take Action

42 - Learn what you don t know
43 - Business, legal, IP, and accounting
44 - Protect your time and learn
45 - Make your exit plan

Conclusion

46 - List your ideas
47 - Network for success
48 - Conclusion