Email Marketing: Strategy and Optimization
1h 3mBeginner2022-11-17
Authors
Virginia O'Connor
Marketing Consultant
Course details
Email marketing is a crucial aspect of any marketing strategy, and email is still one of the most effective ways to engage with your customer. In this course with instructor Virginia O’Connor, learn how to refine the essential types of emails, examine how each fits into your objectives, and optimize every aspect of email marketing strategy—from timing to subject lines and personalization. Discover how to optimize your email messages from copy, to images, to footers, to CTAs. Wrap up by learning how to monitor and adjust your strategy to best meet your goals.
Skills covered
MailChimpEmail MarketingMarketing StrategyMarketingDeep Dive (X:Y)
Concepts
Introduction
- Discover the power of email marketing
Fit Email into Any Marketing Plan
- Support your customer journey
- Use personas to personalize email
- Create an email marketing calendar
- Optimize audience engagement
- Support your social media strategy
Optimize All Types of Emails
- Start with the data
- Welcome and onboarding emails
- Digital nudges with email
- Transactional emails
- Reengagement emails
Optimize Email Content
- Enrich your email copy
- Writing great email subject lines
- Learn the art and science behind email images
- Develop powerful email calls to action
- Learn the importance of email footers
- Master personalization
Optimize Audience
- Send messages at the best time
- Master list segmentation
- Respond strategically to unsubscribes
- Monitor email audience data
Conclusion
- Continuing to hone your email marketing skills