Email Marketing Foundations
1h 6mBeginner2024-07-29
Authors
Megan Adams
Social Media Strategist, Viral Marketer
Course details
Email marketing campaigns are vital for modern digital strategies. But to get your desired return on investment—and to ensure your company maintains a positive reputation—you have to do it right. In this practical course, marketing expert Megan Adams shares actionable tips for planning and executing effective email initiatives.
Learn strategic list-building to curate high-value segments aligned with your goals. Design on-brand templates and themes reflecting your style. Craft compelling content and customize calls-to-action tailored to different audiences. Understand key metrics so you can continually optimize relevancy and lifetime engagement. Megan also includes detailed information and sample prompts for leveraging AI to generate email marketing ideas. Supercharge engagement today!
Learning objectives
Recognize the purpose of email marketing.
Recall the goal of a segmentation strategy.
Determine the appropriate strategy for testing emails on mobile and desktop devices.
Identify two metrics that can be used to understand which types of emails people interact with.
Learn strategic list-building to curate high-value segments aligned with your goals. Design on-brand templates and themes reflecting your style. Craft compelling content and customize calls-to-action tailored to different audiences. Understand key metrics so you can continually optimize relevancy and lifetime engagement. Megan also includes detailed information and sample prompts for leveraging AI to generate email marketing ideas. Supercharge engagement today!
Learning objectives
Recognize the purpose of email marketing.
Recall the goal of a segmentation strategy.
Determine the appropriate strategy for testing emails on mobile and desktop devices.
Identify two metrics that can be used to understand which types of emails people interact with.
Skills covered
Email MarketingFoundationsMarketing
Concepts
Introduction
- Why every business needs an email marketing strategy
- What to know before getting started
Foundations of Email Marketing
- Anatomy of a successful email
- How to craft winning email campaigns
- Building and growing an email list
Strategies for Effective Email Campaigns
- Planning and scheduling email campaigns
- Must use marketing automations
- Best tools for email marketing, including AI
Measuring Email Marketing Success
- Key metrics for long-term success
- Developing a long-term email marketing strategy
Conclusion
- Leveraging the best resources for email marketing