Email and Newsletter Marketing Foundations

Course details

Many digital marketers consider email marketing to be an essential component of their company's marketing mix. To get your desired return on investment—and to ensure your company maintains a positive reputation—you have to do it right. In this course you can learn how to craft an email marketing campaign that works. Professional marketer and marketing trainer Megan Adams offers tips on building your email lists, choosing themes, creating effective messaging, building newsletters, and analyzing and optimizing your campaigns. The course features MailChimp, but the strategies apply to any email marketing service provider. By the end, you'll have a new tool to drive traffic to your website, engage new audiences, and grow your business.

Learning objectives
Recognize the purpose of email marketing.
Recall the goal of a segmentation strategy.
Determine the appropriate strategy for testing emails on mobile and desktop devices.
Identify two metrics that can be used to understand which types of emails people interact with.

Concepts

0. Introduction

01 - Welcome

1. Overview

02 - Defining email marketing
03 - Considering the advantages

2. Basics

04 - Adding email to your marketing strategy
05 - Defining key elements of email marketing

3. Contacts and Lists

06 - Maintaining healthy email lists
07 - Segmenting your list

4. An Effective Email Strategy

08 - Creating a good strategy
09 - Creating powerful email marketing campaigns
10 - Choosing an email marketing theme
11 - Building a high-performing email

5. Success with Analytics

12 - Using metrics in email marketing
13 - Optimizing and testing your emails

Conclusion

14 - Next steps