Ebooks: Distributing and Marketing

Course details

Are you writing an ebook? Or maybe you already have an ebook file. Where do you begin? This course is your first step on the road to publishing success as you learn about ebook trends and marketing tools; publishing requirements and options; the ins and outs of distributing ebooks; and the ebook marketing basics every author should know to launch their book effectively. Author David Wogahn covers the specifics of using Amazon.com, Barnes & Noble, Apple, and Kobo for distribution and presents the important pros and cons of using aggregators such as Smashwords and BookBaby. David also provides tips on selling ebooks from your website and how to take full advantage of the special services from Amazon, the largest bookseller in the world.

Learning objectives
Understanding ebook trends and how to make them work for you
Using measurement, tracking, and analysis tools just for authors
Working with Amazon Kindle Direct Publishing, NOOK Press from Barnes & Noble, and Kobo Writing Life
Becoming an approved publisher to the iBookstore
Writing and distributing press releases
Networking with authors and publishers
Acquiring an ISBN number and copyright
Pricing ebooks
Selecting an aggregator
Using Amazon services
Selling ebooks directly

Concepts

0. Introduction

01 - Welcome
02 - Using the exercise files

1. Understanding Ebooks

03 - What is an ebook and how do you read one
04 - Getting ebook files onto devices for reading
05 - Ebook trends and what they mean to publishers

2. Measurement, Tracking, and Analysis Tools for Authors and Publishers

06 - Putting the Google Adwords Keyword tool to use when publishing
07 - How publishers use Google Alerts
08 - Evaluating your online presence
09 - Author rankings and book monitoring
10 - How publishers use Google Trends

3. Launching Ebooks - The Basics

11 - Introduction and categorizing your addressable audience
12 - Getting reviews
13 - Distributing ebooks for reviews
14 - Writing and distributing an ebook press release
15 - Networking with authors and publishers
16 - Using ebook marketing handouts

4. Ebook Launch Fundamentals - Predistribution Planning and Tasks

17 - Beginning with a quality file
18 - ISBN requirements for ebooks
19 - Securing copyright and why it's important
20 - Cataloging in print
21 - Is digital rights management (DRM) and copy protection right for you
22 - Ebook cover formatting
23 - Ebook royalties
24 - The art of pricing ebooks
25 - Preparing your metadata in advance

5. Direct Distribution

26 - Introduction to direct distribution
27 - Using Kindle Direct Publishing (KDP) from Amazon
28 - Using the Barnes & Noble NOOK Press
29 - Using iTunes Connect for the iBookstore
30 - Using Kobo Writing Life

6. Aggregators Third-Party Distribution Options

31 - Considerations when selecting an aggregator
32 - Evaluating commission-based aggregators and a detailed look at using Smashwords
33 - Evaluating fee-based aggregators and a detailed look at using BookBaby

7. Amazon Tools for Publishers

34 - Introduction to Amazon Services
35 - Using KDP Select
36 - Creating an Author Central profile
37 - Using Amazon Associates
38 - How ebook publishers can leverage CreateSpace
39 - Using Goodreads and Shelfari

8. Leverage Your Book Investment - What Else Can You Do with Your Ebook Files

40 - Selling directly
41 - Tools for selling one or a few ebook titles at a time
42 - Giving your ebook away for free - Why and how