Drawing Vector Graphics: Brand Character Design
2h 35mIntermediate2018-04-27
Authors
Von Glitschka
Designer, Illustrator
Course details
Brand characters—visual personas that represent a company or product—can have a powerful impact on how audiences feel about your brand. This course walks through how to design a compelling brand character using the world's leading vector illustration software: Adobe Illustrator. Instructor Von Glitschka begins by demonstrating how to research the creative cues needed to design a brand character, and then moves to the development of the character: styling, sketching, building, and coloring vector-based character art, and choosing the right typography. Final deliverables are addressed, as well as how clients can use your character design for promotion.
Skills covered
IllustrationIllustratorLimited SeriesAdobeAnimation and Illustration
Concepts
0. Introduction
- 01 - Welcome
1. Project Research and Preparation
- 02 - Mining information
- 03 - Choosing an appropriate style
- 04 - Defining aesthetic
2. Creating Brand Character
- 05 - Drawing character ideas
- 06 - Building brand character
- 07 - Creating a brand logotype
- 08 - Coloring brand character
- 09 - Creating secondary brand graphics
3. Final Brand Character Assets
- 10 - Brand character guidelines
- 11 - Brand character usage samples
Conclusion
- 12 - Next steps