Diversity and Inclusion in Marketing: Inclusive Language for Marketers
29mBeginner2021-09-16
Authors
Andrew McCaskill
LinkedIn Career Expert, Culture and Economics Contributor at SiriusXM
Course details
Words matter. For as much as words can make a positive impact with an audience, they can also divide and alienate us. Now more than ever, it’s critical for marketers to intentionally use inclusive language. In this course, Andrew McCaskill, Senior Director of Global Communications at LinkedIn, shares practical guidance on this critical topic. Andrew outlines the basics of inclusive language, and he provides a framework to evaluate your marketing assets, such as checking for stereotypes and gender-inclusive language. If you’re looking for a guide to help you navigate the critical aspects of diversity and inclusion, join Andrew in this course.
Skills covered
Content MarketingWorkplace EquityInclusive LeadershipDiversity, Equity, and Inclusion (DEI)MarketingLearningLeadership and Management
Concepts
0. Introduction
- 01 - Moving your brand forward with inclusive marketing language
1. Build a Shared Mindset
- 02 - Making a business case for inclusive brands
- 03 - Defining inclusive language
- 04 - Navigating visible and invisible forms of inclusive language
- 05 - Assessing where you are in the journey
2. Assess the Idea
- 06 - Know your audience and embrace differences
- 07 - Embracing the diversity within diversity
3. Evaluate the Words
- 08 - Recognize and avoid stereotypes in your language
- 09 - Use person-first and gender-neutral language
- 10 - Evaluate the impact of inclusive language on stakeholders
4. Learn from the Work
- 11 - Learn from and fix mistakes in marketing