Discovering Your Unfair Advantage as a Creator
44mBeginner2022-12-19
Authors
Roberta Lucca
MULTI Entrepreneur | Keynote Speaker | Creator | LinkedIn Top Voices
Course details
Serial entrepreneur and LinkedIn Creator Roberta Lucca explains how to find your unfair advantage—your unique skill that is valuable and scalable—and make it the foundation of your creator business. Roberta uses exercises and tools to help you discover your values and skills, determine which skills are most requested by others, and how you can position your skills in the market. Her step-by-step process helps you find your unique talent. Next, Roberta leads you through a series of brainstorming exercises and experiments to help you translate your talent into a pillar you can build a business on. Finally, she reveals the four practices used by the most successful entrepreneurs: courage, curiosity, charisma, and confidence.
Skills covered
EntrepreneurshipContent MarketingSmall Business and EntrepreneurshipPersonaPersonal DevelopmentMarketingProfessional Development
Concepts
0. Introduction
- 01 - Unlocking your unfair advantage
- 02 - What is an unfair advantage
- 03 - Why all creators need an unfair advantage
- 04 - Discovering your influencers
1. What Is Your Unfair Advantage
- 05 - Uncovering your values
- 06 - What are your unique skills
- 07 - Which of these skills are valuable to others
- 08 - Visualize your future self - Five-year plan
- 09 - Visualize your future self - What do you want to be known for
2. Creating Your Pillars
- 10 - What is the matrix
- 11 - Brainstorming your matrix
- 12 - Connecting your matrix
- 13 - The experimentation challenge
- 14 - Evaluating your results
Conclusion
- 15 - Next steps