Direct Mail Marketing

Course details

Direct mail marketing is more than just stuffing envelopes. In fact, direct mail (which is both inexpensive and easy to systematize) is the backbone of lead generation! In this course, learn how to build a scalable direct mail marketing system to boost your lead flow. Get step-by-step instruction on how to acquire leads through a targeted local mailing list, use direct mail to build an invisible selling machine, budget and craft a scalable direct marketing campaign, and much more. If you’re ready to build an invisible selling machine—and put your lead flow on autopilot—then this course can help you get started.

Concepts

Introduction

An introduction to the definitive system of direct mail marketing

The Power of Direct Mail Marketing

Why direct mail marketing is a go-to for acquiring new leads
How outsourcing can be highly effective

Crafting Your Budget

Allowing yourself to excel through the budgeting phase

Finding Your Target Market

How you can determine who your audience is
Acting on potential list types in targeting

List-Providing Services and How They Work

How to develop long lists quickly

Finding Mailing Lists for Your Market

Looking for lists for absentee owners, probates, and inherited properties
Finding lists for re-foreclosure, notice of default, expired listings, and others

Collecting Leads and Following Up for Maximum Market Growth

Growing your opportunities through hiring a call center
Using Google Voice
Using a website squeeze page

Getting Started with Campaigns

Hiring help
Using full-service vendors to excel
Common forms of postage and how to expedite shipping

Types of Direct Mail Correspondence

Effectively reaching people with postcards and yellow letters
Handwritten and professional letters

Six Major Components of a Direct Mail Letter

Must-have components

Tracking Your Campaigns and ROI

Making informed decisions
Determining how much time it takes to get a return
Necessary resources to make your company land on top

Conclusion

Why direct mail marketing is king of business communications