Digital Strategy
1h 9mAdvanced2020-01-10
Authors
Anil Gupta
Leading expert on strategy, globalization, and entrepreneurship
Haiyan Wang
Managing Partner of the China India Institute
Course details
Digital disruption is changing every business. Only a decade ago, the auto industry was well-defined by players such as GM, Ford, and Toyota. Today, these companies compete with newcomers such as Uber and Lyft, which sell transportation services—not cars. Similar dynamics are playing out in retail, banking, education, and even construction. This course examines how digitization reshapes the opportunities and threats facing companies—and how you can harness the power of digitization to win. Join Anil Gupta and Haiyan Wang to learn how to develop your own digital strategy. Discover how to harness artificial intelligence, use new platforms to beat the competition, and digitize products, services, and other elements of the value chain: design, development, sourcing, production, and distribution.
Skills covered
Business StrategyBusiness Analysis and StrategyLeadership and ManagementDeep Dive (X:Y)
Concepts
Introduction
- the opportunity of digital disruption
- beware the “digital lipstick” syndrome
Digital Strategy Foundational Ideas
- rethinking strategy in the digital era
- think of digital disruption as a gift
- start with customer obsession
Digital Innovation
- building purely digital products and services
- digitizing existing products and services
- digitizing your value chain
Platforms and Ecosystems
- embracing the new era of ecosystems
- competing via or on platforms
- harnessing the wisdom of crowds
Artificial Intelligence
- what is ai and where is it headed-
- harnessing ai for competitive advantage
- avoiding biases and other pitfalls
Building a Digital Culture
- becoming an agile organization
- the key takeaways