Digital Imaging for Business Professionals

Course details

While it isn't essential for most business professionals to master the art of photography, having a basic understanding of digital imaging concepts can help professionals use Microsoft Office tools and other business software more effectively. In this course, review essential photographic concepts, and discover how to make image adjustments using Adobe Photoshop Elements, Microsoft Word, and PowerPoint. Instructor Rich Harrington covers basic concepts—including resolution and color space—goes over essential file types, and shows how to use Adobe tools to convert different graphics so that they are more useful in Microsoft Office tools. He also demonstrates how to adjust the exposure, color, and size of an image, and discusses intellectual property rights that you should know about if you use digital images for business-related work.

Learning objectives
Reviewing essential technological concepts
Why does file format matter?
JPG, PNG, and other raster formats
Converting file formats with Adobe tools and free utilities
Resizing images
Matching visual style
Adjusting the exposure, color, and size of an image
Making essential image adjustments in Microsoft Word and PowerPoint
Adjusting images with online image editors
Adjusting images in a PDF file with Acrobat Pro
Intellectual property rights

Concepts

0. Introduction

01 - Welcome
02 - What you should know before watching this course
03 - Exercise files

1. Essential Tech Knowledge

04 - Understanding resolution
05 - What is color space
06 - Why does file format matter
07 - How transparency is stored in a file

2. Essential File Types

08 - JPG, PNG, and other raster formats
09 - EPS and common vector formats
10 - Converting file formats with Adobe tools
11 - Converting file formats with free utilities

3. Resizing Images

12 - The impact on resolution and size
13 - Determining the size that you need for your project
14 - Handling images in Office docs
15 - What is cropping or masking
16 - Resizing while saving

4. Essential Photographic Concepts

17 - The essentials of composition
18 - The impact of perspective
19 - Matching visual style
20 - What is color temperature

5. Essential Image Adjustments in Photoshop Elements

21 - Adjusting the exposure of an image in Photoshop Elements
22 - Adjusting the color of an image in Photoshop Elements
23 - Adjusting the size of an image in Photoshop Elements
24 - Adding transparency to an image in Photoshop Elements
25 - Stylizing an image in Photoshop Elements

6. Essential Image Adjustments in Microsoft Word

26 - Adjusting the exposure of an image in Microsoft Word
27 - Adjusting the color of an image in Microsoft Word
28 - Adjusting the size of an image in Microsoft Word
29 - Adding transparency to an image in Microsoft Word
30 - Stylizing an image in Microsoft Word

7. Essential Image Adjustments in Microsoft PowerPoint

31 - Adjusting the exposure of an image in Microsoft PowerPoint
32 - Adjusting the color of an image in Microsoft PowerPoint
33 - Adjusting the size of an Image in Microsoft PowerPoint
34 - Adding transparency to an image in Microsoft PowerPoint
35 - Stylizing an image in Microsoft PowerPoint

8. Useful Online Image Editors

36 - Using Adobe Aviary to adjust images
37 - Using PicMonkey to adjust images
38 - Using Fotor to adjust images
39 - Using Pixlr to adjust images

9. Working with PDF Files

40 - Adjusting images in a PDF file with Acrobat Pro
41 - Exporting an Office document from a PDF file

10. Intellectual Property Rights

42 - An overview of IP rights and photography
43 - What are the penalties for violating IP rights
44 - What is Creative Commons
45 - Licensing stock photography
46 - Licensing images from a photographer

Conclusion

47 - Next steps