Digital Imaging for Business Professionals

Course details

While it isn't essential for most business professionals to master the art of photography, having a basic understanding of digital imaging concepts can help professionals use Microsoft Office tools and other business software more effectively. In this course, review essential photographic concepts, and discover how to make image adjustments using Adobe Photoshop Elements, Microsoft Word, and PowerPoint. Instructor Rich Harrington covers basic concepts—including resolution and color space—goes over essential file types, and shows how to use Adobe tools to convert different graphics so that they are more useful in Microsoft Office tools. He also demonstrates how to adjust the exposure, color, and size of an image, and discusses intellectual property rights that you should know about if you use digital images for business-related work.

Learning objectives
Reviewing essential technological concepts
Why does file format matter?
JPG, PNG, and other raster formats
Converting file formats with Adobe tools and free utilities
Resizing images
Matching visual style
Adjusting the exposure, color, and size of an image
Making essential image adjustments in Microsoft Word and PowerPoint
Adjusting images with online image editors
Adjusting images in a PDF file with Acrobat Pro
Intellectual property rights

Concepts

Introduction

Welcome
What you should know before watching this course
Exercise files

Essential Tech Knowledge

Understanding resolution
What is color space
Why does file format matter
How transparency is stored in a file

Essential File Types

JPG, PNG, and other raster formats
EPS and common vector formats
Converting file formats with Adobe tools
Converting file formats with free utilities

Resizing Images

The impact on resolution and size
Determining the size that you need for your project
Handling images in Office docs
What is cropping or masking
Resizing while saving

Essential Photographic Concepts

The essentials of composition
The impact of perspective
Matching visual style
What is color temperature

Essential Image Adjustments in Photoshop Elements

Adjusting the exposure of an image in Photoshop Elements
Adjusting the color of an image in Photoshop Elements
Adjusting the size of an image in Photoshop Elements
Adding transparency to an image in Photoshop Elements
Stylizing an image in Photoshop Elements

Essential Image Adjustments in Microsoft Word

Adjusting the exposure of an image in Microsoft Word
Adjusting the color of an image in Microsoft Word
Adjusting the size of an image in Microsoft Word
Adding transparency to an image in Microsoft Word
Stylizing an image in Microsoft Word

Essential Image Adjustments in Microsoft PowerPoint

Adjusting the exposure of an image in Microsoft PowerPoint
Adjusting the color of an image in Microsoft PowerPoint
Adjusting the size of an Image in Microsoft PowerPoint
Adding transparency to an image in Microsoft PowerPoint
Stylizing an image in Microsoft PowerPoint

Useful Online Image Editors

Using Adobe Aviary to adjust images
Using PicMonkey to adjust images
Using Fotor to adjust images
Using Pixlr to adjust images

Working with PDF Files

Adjusting images in a PDF file with Acrobat Pro
Exporting an Office document from a PDF file

Intellectual Property Rights

An overview of IP rights and photography
What are the penalties for violating IP rights
What is Creative Commons
Licensing stock photography
Licensing images from a photographer

Conclusion

Next steps