Developing Business Partnerships
54mIntermediate2021-06-23
Authors

Marcel Badart
Strategic Alliances and Business Development

Madecraft
Full-Service Learning Content Company
Course details
Over the course of your career, you work with many different stakeholders in many different facets. A business partnership can be one of the trickier relationships to navigate. In this course, longtime business executive Marcel Badart discusses the skills you need to identify, develop, and build strategic business partnerships and sustain them over time. Marcel walks you through factors that influence a partnership, from the nature of the relationship to the stakeholders involved. He explains the steps in developing the relationship, including prospecting, negotiating, and onboarding your new business partner. He concludes with pro tips on how you can ensure a successful, long-term partnership.
Skills covered
Business StrategyLimited SeriesBusiness Analysis and StrategyLeadership and Management
Concepts
Introduction
- Learning the business partnership world
Setting the Stage
- Partnerships and success
- The BDM role
- Types of partnerships
- Finding the right business partners
- Identifying key stakeholders
- Architecting the deal
The Development Process
- Partner value propositions
- Partner prospect research
- Partner recruitment
- Negotiating a partner deal
- Onboarding your new partner
Making Partnerships Work
- Partner management basics
- New initiatives
Ensuring Your Success
- Business development careers
- What's ahead
- Leveling up
Conclusion
- The path forward