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Developing Business Partnerships

Developing Business Partnerships

54mIntermediate2021-06-23

Authors

Marcel Badart

Marcel Badart

Strategic Alliances and Business Development

Madecraft

Madecraft

Full-Service Learning Content Company

Course details

Over the course of your career, you work with many different stakeholders in many different facets. A business partnership can be one of the trickier relationships to navigate. In this course, longtime business executive Marcel Badart discusses the skills you need to identify, develop, and build strategic business partnerships and sustain them over time. Marcel walks you through factors that influence a partnership, from the nature of the relationship to the stakeholders involved. He explains the steps in developing the relationship, including prospecting, negotiating, and onboarding your new business partner. He concludes with pro tips on how you can ensure a successful, long-term partnership.

Skills covered

Business StrategyLimited SeriesBusiness Analysis and StrategyLeadership and Management

Concepts

0. Introduction

  • 01 - Learning the business partnership world

1. Setting the Stage

  • 02 - Partnerships and success
  • 03 - The BDM role
  • 04 - Types of partnerships
  • 05 - Finding the right business partners
  • 06 - Identifying key stakeholders
  • 07 - Architecting the deal

2. The Development Process

  • 08 - Partner value propositions
  • 09 - Partner prospect research
  • 10 - Partner recruitment
  • 11 - Negotiating a partner deal
  • 12 - Onboarding your new partner

3. Making Partnerships Work

  • 13 - Partner management basics
  • 14 - New initiatives

4. Ensuring Your Success

  • 15 - Business development careers
  • 16 - What's ahead
  • 17 - Leveling up

Conclusion

  • 18 - The path forward

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