Developing a Competitive Strategy
1h 4mIntermediate2019-07-26
Authors
Anil Gupta
Leading expert on strategy, globalization, and entrepreneurship
Course details
Competitive advantage is not about how good you are but about whether you're faster, better, or cheaper than competitors in your particular market. In this course, global strategy expert Anil Gupta, a professor at the University of Maryland, provides an overview of the sources of competitive advantage. He explains how and why companies are always simultaneously competing in two arenas—onstage and backstage—and how competitive advantage is dynamic; an advantage you have today may not be an advantage tomorrow.
Skills covered
Business StrategyBusiness Analysis and StrategyLeadership and ManagementDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - How do you stack up against your competitors
1. What Is Your Competitive Advantage
- 02 - Competitive advantage is always relative
- 03 - Competing through disruption
- 04 - Competitive advantage is never permanent
- 05 - The two faces of competitive advantage
2. Sources of Onstage Advantage
- 06 - Understanding industry dynamics
- 07 - Managing complementors
- 08 - Deep customer alignment
- 09 - Focus on the entire purchase-and-consumption cycle
3. Sources of Backstage Advantage
- 10 - Superior value-chain architecture
- 11 - Relationship advantage
- 12 - Competing through innovation
- 13 - Scale and scope advantages
- 14 - Finding your alpha
Conclusion
- 15 - From strategy to action