Determining Market Size for Your Product or Service

To determine the size of your potential market, tighten the focus until you have a clear and specific picture. By applying successive industry and market segment funnels, you can arrive at a target market which is both credible to investors and feasible for you to serve well. This course introduces the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.

Learning objectives
Defining your target market
Identifying a market big enough to support your business
Calculating a viable return on investment
Defining your industry and its segments
Identifying the “sweet spot” target market
Assigning a dollar amount to your target audience