Designing a Channel Ident
1h 30mIntermediate2019-11-04
Authors
Eran Stern
Teacher and Motion Designer, 20+ years of post-production experience
Course details
Idents are short promo videos that identify a station or network. Once a mainstay of radio and television, idents are now a critical branding element for all digital channels, especially platforms like YouTube. Join Eran Stern in this short, fun, and easy course, where he shows how to create your own ident in After Effects. Learn how to import and animate a multi-layered Illustrator file using the Graph Editor, extrude a logo into 3D, add 3D particles and animated text, and apply sophisticated lighting and shadows. Eran also shows how to render your result to a master file for delivery.
Learning objectives
Animating Illustrator artwork
Animating a camera
Extruding a 3D logo
Adding 3D particles and shadows
Rendering the result
Learning objectives
Animating Illustrator artwork
Animating a camera
Extruding a 3D logo
Adding 3D particles and shadows
Rendering the result
Skills covered
IllustratorSocial Media MarketingAfter EffectsMarketingAdobeOne-Off
Concepts
Introduction
- Bringing a logo to life
- Using the exercise files
- Case study - The Zoom channel
- The brief
Import
- Preparing the artwork
- Importing assets
Animation
- Creating a basic transition
- Bouncing the logo
- Animating a camera
- Extruding the logo
- Lighting the scene
- Adding secondary animation
Particles
- Introduction to particles
- Setting up a 3D particle system
Titles
- Converting artwork to live text
- Per-character text animation
Shadows
- Adding 3D shadows
- Casting shadow from the particles
Finalize
- Adding motion blur
- Rendering
Conclusion
- Next steps