Designing a Business Card
1h 5mIntermediate2015-01-06
Authors

Nigel French
Graphic Designer, Author, Artist, Trainer
Course details
Learn how to design a business card. In this course, designer Nigel French covers all aspects of the design process—from font choice to paper stock—so you can create a business card that is at once eye-catching and functional. He walks through what information to include, size and format considerations, and printing options. He also demonstrates how to set up a template and incorporate typography and imagery. Then he segues into two hands-on projects: a business card for a graphics design company and another for a coffee shop. These projects will help you understand how to apply the principles of good design in real-world context.
Learning objectives
Examining how layout, typography, and other elements add to a design
Incorporating imagery
Choosing paper stock
Using common business card sizes and formats
Printing options
Positioning logos and text
Preparing a business card for print
Learning objectives
Examining how layout, typography, and other elements add to a design
Incorporating imagery
Choosing paper stock
Using common business card sizes and formats
Printing options
Positioning logos and text
Preparing a business card for print
Skills covered
Brand ManagementPersonal BrandingInDesignCareer DevelopmentProjectMarketingAdobe
Concepts
Introduction
- Welcome
- Using the exercise files
The Elements of a Business Card
- What to include on a business card
- The layout of a business card
- The typography of a business card
- The alignment of elements on a business card
- Choosing paper
- Choosing colors
- Adding texture
- Incorporating imagery
Taking a Closer Look at Business Cards
- Business card sizes and formats
- Which tools to use
- Printing options
- Printing effects
- Unusual business cards
Designing a Business Card for a Design Company
- Setting up the business card document in InDesign
- Positioning the logo and text
- Designing the reverse side
- Finessing the type
- Adding a QR code
- Preparing the business card for print
Designing a Business Card for a Coffee Shop
- Setting up the business card document in Illustrator
- Positioning the logo and text
- Adding the background texture
- Creating a second artboard for the reverse side
- Finessing the text
- Creating a print-ready PDF
Conclusion
- Goodbye